[et_pb_section fb_built=”1″ _builder_version=”4.11.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” sticky_enabled=”0″][et_pb_row _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” header_2_font=”|800|||||||” header_3_font=”|800|||||||” header_6_font=”|300|on||||||” header_6_text_align=”center” global_colors_info=”{}”]<\/p>\n
A good email list is your funnel for converting leads into sales. When it comes to building an email list there are many factors that need to be taken into consideration.<\/p>\n
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Knowing your target audience will help you determine a call-to-action plan. Your call to action should provide the consumer with a valid reason for them to want to click and subscribe to your mailing list. Show them the value it will offer them, otherwise they will be reluctant to click.<\/p>\n
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Pop-ups or slide-ins for each page on your website are a good method to obtain quick and easy sign ups. Be mindful however as some people will find these annoying, so another approach is to delay the time<\/a> in which they appear.<\/p>\n <\/p>\n Studies have shown that websites with 10-15 landing pages tend to increase conversion rates<\/a> by over 50%. Here you can encourage people to sign up immediately but do not ask for too much information. Make it easy for them, short and sweet.<\/p>\n <\/p>\n There are always incentives to offer in exchange for a subscriber. Entice people with prizes, referrals, or loyalty programs. You can use existing customers to help you build your list. This can help reduce the cost of bringing in new customers.<\/p>\n <\/p>\n While the objective is to create a good email<\/a> list, it is important to not fall into the trap of obtaining emails for the sake of obtaining numbers. Quality far outweighs quantity. Use of double-opt-in subscriptions will confirm the recipient\u2019s interest in receiving your newsletters.<\/p>\n Another trap to avoid is to never buy an email<\/a> list. This will not only have a negative impact on your open rates<\/a>, as you will end up with poor quality and an audience which is not intended for your content but can also land you in trouble with the law because in some countries it is illegal to send unsolicited emails.<\/p>\n To know more about how to build a good email list it is recommended you read The Ultimate Guide to Email Marketing<\/a>.<\/p>\n This blog post has also appeared in a MarketingPlatform Newsletter.<\/a><\/em><\/p>\n Author: Alex Trajcevski<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_class=”ressourcer-signup” _builder_version=”4.11.2″ background_color=”#dee7f1″ background_enable_color=”off” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” custom_padding_tablet=”12%||||false|false” custom_padding_phone=”17%||||false|false” top_divider_style=”asymmetric2″ top_divider_color=”#ffffff” top_divider_height=”60px” global_module=”21281″ global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.9.3″ background_color=”#152872″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||10px” custom_padding=”100px||100px||false|false” custom_padding_tablet=”50px|20px|50px|20px|false|false” custom_padding_phone=”40px||||false|false” border_radii=”on|22px|22px|22px|22px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.11.2″ header_2_font=”|800|||||||” text_orientation=”center” global_colors_info=”{}”]<\/p>\n The trial period is free, completely non-binding and expires after 14 days if you do not wish to continue. [\/et_pb_text][et_pb_code _builder_version=”4.11.2″ max_width=”42%” max_width_tablet=”100%” max_width_phone=”95%” max_width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”]<\/p>\nLanding Pages<\/h3>\n
Incentives<\/h3>\n
Traps<\/h3>\n
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