{"id":65765,"date":"2021-03-02T08:48:32","date_gmt":"2021-03-02T07:48:32","guid":{"rendered":"https:\/\/marketingplatform.com\/?page_id=65765"},"modified":"2022-01-21T09:38:10","modified_gmt":"2022-01-21T08:38:10","slug":"customer-data-platform","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/customer-data-platform\/","title":{"rendered":"Customer Data Platform"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.5.3&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;||0px|&#8221; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;-140px&#8221; box_shadow_color=&#8221;#ffffff&#8221; transparent_background=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.5.3&#8243; header_font=&#8221;|800|||||||&#8221; header_font_size=&#8221;38px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px&#8221; custom_padding=&#8221;||0px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Customer Data Platform<\/h1>\n<p>With MarketingPlatform you can integrate data directly from platforms such as ERP, CRM and CMS systems, just as easy as data can be integrated from your webshop, POS systems and partners.<\/p>\n<p>Collecting data from multiple systems provides a number of opportunities to get to know your customers better. You can gather information about how customers shop in your webshop and compare it with data from physical stores. Just as you can collect data on how customers interact with your website or your webshop, and gather information about which products and categories they are most interested in.<\/p>\n<p>The data collected can be anything from basic data such as name, interests, which store they are associated with, transactional data, purchase history and AI enriched data.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2021\/03\/CDP-orange-portrait-EN.png&#8221; alt=&#8221;A big chart explains the Customer Data Platform features within MarketingPlatform.&#8221; _builder_version=&#8221;4.11.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; title_text=&#8221;customer data platform&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;ressourcer-signup&#8221; _builder_version=&#8221;4.9.7&#8243; background_color=&#8221;#dee7f1&#8243; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_padding_tablet=&#8221;12%||||false|false&#8221; custom_padding_phone=&#8221;17%||||false|false&#8221; top_divider_style=&#8221;asymmetric2&#8243; top_divider_color=&#8221;#ffffff&#8221; top_divider_height=&#8221;60px&#8221; global_module=&#8221;21281&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.3&#8243; background_color=&#8221;#152872&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||10px&#8221; custom_padding=&#8221;100px||100px||false|false&#8221; custom_padding_tablet=&#8221;50px|20px|50px|20px|false|false&#8221; custom_padding_phone=&#8221;40px||||false|false&#8221; border_radii=&#8221;on|22px|22px|22px|22px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.11.2&#8243; header_2_font=&#8221;|800|||||||&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"color: #fff;\">Try MarketingPlatform for free for 14 days<\/h2>\n<p style=\"color: #fff!important;\">The trial period is free, completely non-binding and expires after 14 days if you do not wish to continue.<br \/>When you sign up, you will also receive our educational flow via a series of emails along with our newsletter with regular updates.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.11.2&#8243; max_width=&#8221;42%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;95%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<a href=\"https:\/\/marketingplatform.com\/book-demo\/\"><\/p>\n<div class=\"bookdemobtn\">Book demo<\/div>\n<p><\/a><!-- [et_pb_line_break_holder] --><a href=\"https:\/\/marketingplatform.com\/free-trial\/\"><\/p>\n<div class=\"signupbtn\" id=\"tryusbox\">Request trial<\/div>\n<p><\/a><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"clearfix\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer Data Platform With MarketingPlatform you can integrate data directly from platforms such as ERP, CRM and CMS systems, just as easy as data can be integrated from your webshop, POS systems and partners. Collecting data from multiple systems provides a number of opportunities to get to know your customers better. You can gather information [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"yst_prominent_words":[6096,1342,1449,4931,6336,13988,1886,3362],"_links":{"self":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages\/65765"}],"collection":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/comments?post=65765"}],"version-history":[{"count":6,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages\/65765\/revisions"}],"predecessor-version":[{"id":71885,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages\/65765\/revisions\/71885"}],"wp:attachment":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/media?parent=65765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/categories?post=65765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/tags?post=65765"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/yst_prominent_words?post=65765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}