{"id":59718,"date":"2020-07-13T15:02:55","date_gmt":"2020-07-13T13:02:55","guid":{"rendered":"https:\/\/marketingplatform.com\/?page_id=59718"},"modified":"2020-07-20T13:31:33","modified_gmt":"2020-07-20T11:31:33","slug":"split-test-function","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/split-test-function\/","title":{"rendered":"Split Test Function"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.4.0″ background_color=”#eff5fc” custom_padding=”||20px||false|false” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-170px” box_shadow_color=”#ffffff” box_shadow_vertical_tablet=”-100px” box_shadow_vertical_phone=”-120px” box_shadow_vertical_last_edited=”on|phone”][et_pb_row _builder_version=”4.4.0″][et_pb_column type=”4_4″ _builder_version=”4.0.2″][et_pb_text _builder_version=”4.4.0″ text_orientation=”center” custom_padding=”||23px||false|false”]<\/p>\n

Split Test<\/h1>\n

Using Split Testing is the ultimate way of really getting to know what style and content of communication your audience responds to best.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2020\/07\/split-test.png” _builder_version=”4.4.0″ width=”62%” max_width=”70%” module_alignment=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.0″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false”][et_pb_row _builder_version=”4.4.0″][et_pb_column type=”4_4″ _builder_version=”4.4.0″][et_pb_text _builder_version=”4.4.0″]<\/p>\n

Start using Split Tests<\/h2>\n

You want to make sure you are sending the most engaging and effective content to your contact list, right? So, it stands to reason that you will want to make sure you test what \u201cthe best\u201d actually looks like. There is absolutely no reason whatsoever why this should be left to gut instinct or guesswork. There is a tool at your disposal that you can use to refine almost any important aspect of your campaigns and make sure that what your audience receives is what your audience actually wants.<\/p>\n

But what is that tool?<\/p>\n

Split Testing…<\/p>\n

Using Split Testing is the ultimate way of really getting to know what style and content of communication your audience responds to best.<\/p>\n

Split Testing from MarketingPlatform is an ideal tool for helping you come a long way down the road in doing exactly that. It is an automated way of making sure that your audience always receives the best performing email campaign as possible.<\/p>\n

With Split Testing, you will get invaluable data for your content strategy and see better results and improvements on important factors like:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.5.1″ hover_enabled=”0″ width=”50%” width_last_edited=”on|phone” width_tablet=”100%”][et_pb_column type=”1_4″ _builder_version=”4.4.0″ background_color=”rgba(0,0,0,0)” custom_padding=”22px|22px|22px|22px|false|false” border_radii=”on|12px|12px|12px|12px”][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2020\/07\/convert-rate-icon.png” _builder_version=”4.4.0″ width=”50%” module_alignment=”center”][\/et_pb_image][et_pb_text _builder_version=”4.4.0″ text_orientation=”center”]<\/p>\n

Conversation rate<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.0″ background_color=”rgba(0,0,0,0)” custom_padding=”22px|22px|22px|22px|false|false” border_radii=”on|12px|12px|12px|12px”][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2020\/07\/open-rate-icon.png” align=”center” _builder_version=”4.4.0″ width=”50%” module_alignment=”center”][\/et_pb_image][et_pb_text _builder_version=”4.4.0″ text_orientation=”center”]<\/p>\n

Open rate<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.0″ background_color=”rgba(0,0,0,0)” custom_padding=”22px|22px|22px|22px|false|false” border_radii=”on|12px|12px|12px|12px”][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2020\/07\/click-rate-icon.png” align=”center” _builder_version=”4.4.0″ width=”50%” module_alignment=”center”][\/et_pb_image][et_pb_text _builder_version=”4.4.0″ text_orientation=”center”]<\/p>\n

Click-through rate<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.0″ background_color=”rgba(0,0,0,0)” custom_padding=”22px|22px|22px|22px|false|false” border_radii=”on|12px|12px|12px|12px”][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2020\/07\/reduce-unsubs-icon.png” align=”center” _builder_version=”4.4.0″ width=”50%” module_alignment=”center”][\/et_pb_image][et_pb_text _builder_version=”4.4.0″ text_orientation=”center”]<\/p>\n

Reduce unsubscribes<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.0″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false”][et_pb_row _builder_version=”4.4.0″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false”][et_pb_column type=”4_4″ _builder_version=”4.0.2″][et_pb_text _builder_version=”4.4.0″ custom_margin=”||||false|false” custom_padding=”||||false|false”]<\/p>\n

Eliminate all the guesswork<\/h3>\n

Using Split Testing you are able to test a number of different versions of your campaign, with variations that can be as subtle or significant as you would like. These variations can include such things as the content itself (text, images etc.), the subject line, and the \u201cfrom\u201d name of your campaign. These variations are sent to a small portion of your contact list (the size of which you decide), and the best performing campaign is determined according to the winning criteria you select, with this winning campaign in turn being sent out to the remainder of your contact list. You can choose the send-out time for the split-test and either have the split-test function send out the campaign when the winner has been found, or you can choose to set a specific date and time for the winning campaign to be sent.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.0″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false”][et_pb_column type=”4_4″ _builder_version=”4.0.2″][et_pb_text _builder_version=”4.4.0″ custom_margin=”||||false|false” custom_padding=”||||false|false”]<\/p>\n

Which elements can be tested in MarketingPlatform?<\/h3>\n

The MarketingPlatform Split Testing functionality (and rationale) breaks down as follows:<\/p>\n

What can you test?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.4.0″ width=”34%” custom_margin=”0px||0px||false|false” custom_padding=”0px|0px|0px||false|false”][et_pb_column type=”1_3″ _builder_version=”4.4.0″][et_pb_code _builder_version=”4.4.0″]<\/p>\n

<\/pee>Email Content<\/pee><\/div>\n

<\/p>\n

<\/div>\n

[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.4.0″][et_pb_code _builder_version=”4.4.0″]<\/p>\n

<\/pee>Sublect Line<\/pee><\/div>\n

<\/p>\n

<\/div>\n

[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.4.0″][et_pb_code _builder_version=”4.4.0″]<\/p>\n

<\/pee>From Name<\/pee><\/div>\n

<\/p>\n

<\/div>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.0″ custom_margin=”||||false|false” custom_padding=”||||false|false”][et_pb_column type=”4_4″ _builder_version=”4.0.2″][et_pb_text _builder_version=”4.4.0″]<\/p>\n

What criteria can determine the winner?<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.4.0″ width=”38%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false”][et_pb_column type=”1_3″ _builder_version=”4.4.0″][et_pb_code _builder_version=”4.4.0″]<\/p>\n

<\/pee>Open Rate<\/pee><\/div>\n

<\/p>\n

<\/div>\n

[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.4.0″][et_pb_code _builder_version=”4.4.0″]<\/p>\n

<\/pee>Click-to-open-rate<\/pee><\/div>\n

<\/p>\n

<\/div>\n

[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.4.0″][et_pb_code _builder_version=”4.4.0″]<\/p>\n

<\/pee>Click-throught-rate<\/pee><\/div>\n

<\/p>\n

<\/div>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.0″ custom_margin=”||||false|false” custom_padding=”||||false|false”][et_pb_column type=”4_4″ _builder_version=”4.0.2″][et_pb_text _builder_version=”4.4.0″]<\/p>\n

We\u2019re here to help you get started<\/h3>\n

We\u2019ve an entire team at your disposal to help you get the best out of Split Testing – and indeed all the other fantastic functionality at your fingertips in MarketingPlatform.<\/p>\n

We firmly believe that Split Testing is a fantastic tool to help you get the very best out of your content. But if you\u2019d like some help to get the ball rolling, our fabulous Sales Team is always on hand to answer your questions or offer some inspiration. Don\u2019t hesitate to get in touch. Thousands of other companies already have. Book a demo<\/a> or try us for free<\/a>.<\/p>\n

Want to know more? Read our article on how to split test Email Marketing campaigns<\/a>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” prev_background_color=”#ffffff” module_class=”ressourcer-signup” _builder_version=”3.19.9″ background_color=”#dee7f1″ custom_padding=”7%||7%||true|” custom_padding_tablet=”12%||” custom_padding_phone=”17%||” top_divider_style=”asymmetric2″ top_divider_height=”60px” global_module=”21281″][et_pb_row _builder_version=”4.4.0″][et_pb_column type=”4_4″ _builder_version=”4.4.0″][et_pb_text _builder_version=”4.4.0″ text_orientation=”center”]<\/p>\n

Try MarketingPlatform for free for 14 days<\/h2>\n

The trial period is free and expires after 14 days if you do not wish to continue.
When you sign up, you also receive our educational flow on a series of emails – and our newsletter.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.4.0″ width_tablet=”94%” width_phone=”92%” width_last_edited=”on|phone” module_alignment=”center”][et_pb_column type=”4_4″ _builder_version=”4.4.0″][et_pb_code _builder_version=”4.4.0″ width=”60%” width_tablet=”80%” width_phone=”94%” width_last_edited=”on|phone” module_alignment=”center”]<\/p>\n

Book Demo<\/div>\n

<\/a><\/p>\n

Create Free Account<\/div>\n

<\/a><\/p>\n

<\/div>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ max_width=”768px” custom_margin=”0px||0px” custom_padding=”0px||0px” use_custom_width=”on” custom_width_px=”768px”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_code _builder_version=”4.4.0″]<\/p>\n

<\/p>\n
<\/div>\n

<\/p>\n

<\/div>\n

<\/p>\n

<\/div>\n

<\/p>\n

<\/div>\n

<\/p>\n

<\/div>\n

<\/div>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Split Test Using Split Testing is the ultimate way of really getting to know what style and content of communication your audience responds to best.Start using Split Tests You want to make sure you are sending the most engaging and effective content to your contact list, right? So, it stands to reason that you will […]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[16398,6819],"yst_prominent_words":[16412,16414,1811,16410,16406,1775,794,16409,16405,16413,7306,16400,1131,5688,16408,16404,16402,16411,16407,16401],"_links":{"self":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages\/59718"}],"collection":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/comments?post=59718"}],"version-history":[{"count":15,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages\/59718\/revisions"}],"predecessor-version":[{"id":60469,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages\/59718\/revisions\/60469"}],"wp:attachment":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/media?parent=59718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/categories?post=59718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/tags?post=59718"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/yst_prominent_words?post=59718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}