{"id":59709,"date":"2020-07-09T11:04:44","date_gmt":"2020-07-09T09:04:44","guid":{"rendered":"https:\/\/marketingplatform.com\/marketingplatform-anvender-deres-1-1-1-model-for-velgorenhed-i-arbejdet-med-at-hjaelpe-ofrene-for-vandmasserne-pa-balkan\/"},"modified":"2020-07-09T11:28:07","modified_gmt":"2020-07-09T09:28:07","slug":"marketingplatform-support-victims-of-the-major-2014-floods-in-the-balkans","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/marketingplatform-support-victims-of-the-major-2014-floods-in-the-balkans\/","title":{"rendered":"MarketingPlatform support victims of the major 2014 floods in the Balkans"},"content":{"rendered":"

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MarketingPlatform support victims of the major 2014 floods in the Balkans
\n<\/h1>\n

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In 2014, the Balkan region was struck by some of the worst floods in the area for 120 years. The Red Cross was quick to make an appeal detailing the kind of urgent support that was desperately needed in Serbia. The MarketingPlatform team in neighbouring Macedonia was one of the groups that quickly answered that call.<\/p>\n

\u201cBecause we knew that immediate help would make a big difference, we reacted instantly, on the same day, and channelled funds for the victims of these major floods\u201d<\/em>, says co-founder of MarketingPlatform, Kim \u00d8stergaard.<\/p>\n

This is typical of the mindset we have towards everyone we come into contact with at MarketingPlatform. We say that \u201cpeople are the heart of our software\u201d and we genuinely mean it. And this attitude is not limited to our software but exemplifies who we are, and why we do what we do.<\/p>\n

The company\u2019s Development and Innovation department, which at the time of the floods in 2014, was made up of five employees, was given a free hand to use all the working hours they needed to buy all the necessary relief materials and assist with the coordination and distribution of the humanitarian aid.<\/p>\n

In the picture (from left to right), three of the Development team – Stefan, Viktor and Neno, can be seen loading a van with bottled water, which was then be driven to one of the hardest-hit areas in Serbia.<\/span><\/p>\n

The Danish company’s Development and Innovation department is located in North Macedonia, close to the border with Serbia.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.4.0″ saved_tabs=”all”][et_pb_column type=”1_5″ _builder_version=”4.4.0″][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/02\/giv-blood.png” _builder_version=”4.4.0″ max_width_tablet=”85%” max_width_phone=”50%” max_width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”-10px||||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.4.0″][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/aeldre-sagen.png” _builder_version=”4.4.0″ max_width_tablet=”90%” max_width_phone=”60%” max_width_last_edited=”on|phone” module_alignment=”center” custom_padding=”20px||||false|false” custom_padding_tablet=”|20px|||false|false” custom_padding_phone=”|||10px|false|false” custom_padding_last_edited=”on|tablet”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.4.0″][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/02\/lion.png” _builder_version=”4.4.0″ max_width=”100%” max_width_tablet=”90%” max_width_phone=”50%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin=”-10px||||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.4.0″][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/red-barnet-logo.png” _builder_version=”4.4.0″ max_width_tablet=”80%” max_width_phone=”60%” max_width_last_edited=”on|phone” module_alignment=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.4.0″][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/02\/lunge.png” _builder_version=”4.4.0″ max_width_tablet=”80%” max_width_phone=”60%” max_width_last_edited=”on|tablet” module_alignment=”center” custom_padding=”|||20px|false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_padding_last_edited=”on|tablet”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.0″ background_color=”#dee7f1″ custom_padding=”0px||0px||false|false”][et_pb_row _builder_version=”4.4.0″][et_pb_column type=”4_4″ _builder_version=”4.4.0″][et_pb_text _builder_version=”4.4.0″ background_enable_color=”off” text_orientation=”center” custom_padding=”40px|40px|40px|40px|false|false”]<\/p>\n

\"\"<\/p>\n

\u201cI have always found it a privilege to help other people – and with MarketingPlatform, the opportunity is there to do so on a larger scale\u201d.
<\/em>Kim \u00d8stergaard, CEO, founder and co-owner of MarketingPlatform<\/b><\/p>\n

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\u201cMajor floods happened very close to home, to our brothers and sisters in Serbia, and that really triggered our desire to help,<\/em>
\nsays Neno Angelov, CDO and co-owner at MarketingPlatform.
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Charity on the agenda<\/h2>\n

Developers from MarketingPlatform were not a second in doubt regarding how much to invest in order to help their neighbours. Although the \u2018scars\u2019 from the nineties are still fresh in their memory, memories have, for a while, been erased from the \u201chard disk\u201d and the 1-1-1 model has been put into practice. The three gears, which this picture demonstrates, represent a donation of the MarketingPlatform solution for sending out newsletters, a donation of money and, perhaps the most important for the feeling of togetherness, a donation in the form of using working time for charity. <\/span><\/p>\n

\u201cUnfortunately, in the case of the flood disaster, we were unable to donate our market leading solution for sending out newsletters, but we are pleased that we were able to help by donating our time and money – that has resulted in a quick help as part of a larger effort in collaboration with one of the world\u2019s leading humanitarian movements\u201d,<\/em> says Kim \u00d8stergaard and gives compliments to CDO, who has not believed that the development department would be the first department in MarketingPlatform to use the 1-1-1 model for charity. <\/span><\/p>\n

\u201cOne can say that the natural disaster has brought us, in the Balkans, closer, and at the same time, created a better understanding of each other\u2019s reality internally in the company\u201d,<\/em> concludes CDO, Neno Angelov.<\/span><\/p>\n

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Try MarketingPlatform for free for 14 days<\/h2>\n

The trial period is free and expires after 14 days if you do not wish to continue.
When you sign up, you also receive our educational flow on a series of emails – and our newsletter.<\/p>\n

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MarketingPlatform support victims of the major 2014 floods in the Balkans In 2014, the Balkan region was struck by some of the worst floods in the area for 120 years. The Red Cross was quick to make an appeal detailing the kind of urgent support that was desperately needed in Serbia. The MarketingPlatform team in […]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

\"Det skete ganske t\u00e6t p\u00e5 os, hos vores broderfolk i Serbien, og kaldte virkeligt p\u00e5 vores lyst til at hj\u00e6lpe\", fort\u00e6ller Neno Angelov der er udviklingsdirekt\u00f8r i MarketingPlatform. Det danske firmas udviklingsafdeling ligger placeret i Makedonien, t\u00e6t p\u00e5 den serbiske gr\u00e6nse.<\/span><\/h4>\r\n\u00a0\r\n

R\u00f8de Kors var hurtigt ude med opslag om, hvad der manglede akut i Serbien. \"Fordi hele indsatsen med det samme var enormt velorganiseret, og vi var overbeviste om, at n\u00f8dhj\u00e6lpen ville komme frem og g\u00f8re en forskel, reagerede vi samme dag og kanaliserede midler til ofrene for de massive vandmasser\", fort\u00e6ller grundl\u00e6gger af MarketingPlatform, Kim \u00d8stergaard. <\/span><\/p>\r\n

Udviklingsafdelingen, der t\u00e6ller fem medarbejdere, fik ogs\u00e5 frihed til at anvende arbejdstiden til at indk\u00f8be n\u00f8dhj\u00e6lp og hj\u00e6lpe med koordineringen. <\/span><\/p>\r\n

\"MailPlatform-aid-to-balkan\"<\/a><\/p>\r\n

P\u00e5 billedet er tre af afdelingens medarbejdere, Stefan, Viktor og Neno, igang med at l\u00e6sse en varebil med flaskevand, der k\u00f8res ekspres til en af de h\u00e5rdeste ramte omr\u00e5der i Serbien. <\/span><\/p>\r\n\r\n

Velg\u00f8renhed p\u00e5 agendaen<\/b><\/span><\/h4>\r\n

Der var ingen tvivl hos udviklerne i MarketingPlatform, hvor vidt der skulle investeres i at hj\u00e6lpe deres nabolande. Selvom sporene fra halvfemserne stadig er friske i erindringen, er de for en stund slettede fra \"harddisken\" og 1-1-1 modellen taget i anvendelse. De tre ettaller betyder donation af MarketingPlatform l\u00f8sningen til udsendelse af nyhedsbreve, donation af penge og m\u00e5ske vigtigst for f\u00e6llesskabsf\u00f8lelsen; at arbejdstiden anvendes direkte til velg\u00f8renhed. <\/span><\/p>\r\n

\"I tilf\u00e6ldet med oversv\u00f8mmelseskatastrofen kunne vi desv\u00e6rre ikke donere vores markedsledende l\u00f8sning til udsendelse af nyhedsbreve, men gl\u00e6der os over at have doneret tid og penge, der har udm\u00f8ntet sig i hurtig n\u00f8dhj\u00e6lp - som en del af en st\u00f8rre indsats i samarbejde med en af verdens f\u00f8rende n\u00f8dhj\u00e6lpsorganisationer\", beretter Kim \u00d8stergaard og komplimenteret af udviklingsdirekt\u00f8ren, der ikke havde troet de ville blive den f\u00f8rste afdeling i MarketingPlatform til at anvende modellen for velg\u00f8renhed. <\/span><\/p>\r\n

\"Man kan sige, at naturkatastrofen har f\u00e5et os til at rykke t\u00e6ttere sammen p\u00e5 Balkan, og internt i firmaet skabt en bedre forst\u00e5else for hinandens virkelighed\", konkluderer udviklingsdirekt\u00f8ren. <\/span><\/p>","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"yst_prominent_words":[1504,16391,16387,16385,16397,1339,16389,16388,16395,4930,16392,87,16394,13988,16393,11893,16396,16390,16386,5625],"_links":{"self":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages\/59709"}],"collection":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/comments?post=59709"}],"version-history":[{"count":4,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages\/59709\/revisions"}],"predecessor-version":[{"id":59716,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages\/59709\/revisions\/59716"}],"wp:attachment":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/media?parent=59709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/categories?post=59709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/tags?post=59709"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/yst_prominent_words?post=59709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}