{"id":37935,"date":"2019-06-26T14:34:38","date_gmt":"2019-06-26T12:34:38","guid":{"rendered":"https:\/\/marketingplatform.com\/dynamisk-indhold-ogsa-kaldet-dynamic-content\/"},"modified":"2020-01-16T11:35:10","modified_gmt":"2020-01-16T10:35:10","slug":"dynamic-content","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/dynamic-content\/","title":{"rendered":"Dynamic Content"},"content":{"rendered":"

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Dynamic Content<\/h1>\n

\"\"Imagine sending the same newsletter to your entire contact list, but one in which the recipients will receive a customized version that matches their preferences in MarketingPlatform.<\/p>\n

It may sound complicated, but that is not the case at all. It is easy to set up and work with Dynamic Content on a daily basis.<\/p>\n

Dynamic Content is content that changes according to the individual recipient. Instead of creating segments and sending many different campaigns, dynamic content can replace parts of your newsletter more intelligently.<\/p>\n

If you prefer to create completely different newsletters for the different groups, the feature Segments<\/a> should be used instead of Dynamic Content.<\/p>\n

In the example to the right, the content will change dynamically according to the field \u201cGender\u201d.<\/p>\n

The recipients with the value \u201cMan\u201d will have the content shown in the block.<\/p>\n

This block is also set as the default content, and it will, therefore, appear in emails sent to recipients without a value in the field Gender.<\/p>\n

Relevant Content is an intelligent framework that uses big data and scoring to filter content. You can read more about Relevant Content here.<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.25″ column_structure=”1_5,1_5,1_5,1_5,1_5″][et_pb_column type=”1_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/10\/bauhaus-logo.png” _builder_version=”3.23.3″ custom_padding=”2px||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/02\/boconcept.png” _builder_version=”3.23.3″ custom_margin=”8px||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/08\/cykelpartner.png” _builder_version=”3.23.3″ custom_padding=”14px||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/08\/philipson-wine.png” _builder_version=”3.23.3″ max_width=”91%” module_alignment=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/03\/primo-tours-logo.png” _builder_version=”4.0.2″ custom_padding=”||||false|false” hover_enabled=”0″ max_width=”36%” max_width_last_edited=”on|phone” max_width_tablet=”34%” module_alignment=”center”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid”]<\/p>\n

\"\"Change the seller depending on the recipient<\/h4>\n

A classic scenario for many of our B2B customers is the need for a more personal dialogue with their recipients. <\/p>\n

Many companies have different vendors or key account managers handling different customers. <\/p>\n

By transferring the seller relationship to MarketingPlatform, the system can automatically insert the correct contact into campaigns, with, for example, an image and direct contact information. <\/p>\n

You can decide for yourself how much of the campaign should come from the dynamic content. <\/p>\n

Let us stay with our previous example. If there is not a seller preference on a contact, the dynamic block that is made as a default will be sent to that contact. <\/p>\n

It can be to the sales manager or directly to the company for instance. <\/p>\n

As another example, the dynamic blocks can also be inserted after a postal code, where a range from 6000-7000 can be assigned to seller 1 and 7000-7500 to seller 2 and so on. <\/p>\n

It is only your company\u2019s data that sets the limits. <\/p>\n

Targeting can also be based on the recipients\u2019 past behaviour. In relation to the behaviour of the current campaign, a Trigger campaign can follow up and also alert sellers about active customers.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid”]<\/p>\n

The content of a block can be updated automatically<\/h4>\n

By letting the content in one or more blocks be updated via our API (for example, blocks of store addresses and opening hours, from a store management or finance system) many manual tasks can be avoided.<\/p>\n

Numerous customers within the retail segment use the API function<\/a> for this very purpose, and in doing so, they always have fully updated information in all their campaigns.<\/p>\n

<\/h4>\n

<\/h4>\n

Combining External Content with the Dynamic Content<\/h4>\n

Another solution is to allow External Content to feed the content of the dynamic blocks. Therefore, a product feed from your webshop can completely automatically update the content of future campaigns, while the dynamic block provides the targeting for each group of recipients.<\/p>\n

If the features are used in combination, then we suggest that the standard block defaults to an External feed that contains a wide range of products or other content.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid”]<\/p>\n

\"\"A little more technical explanation<\/h4>\n

Dynamic blocks are a kind of \u201ceither-or\u201d feature, which is called IF THEN ELSE, with the option of default content.<\/p>\n

The feature is explained below.<\/p>\n

First, a dynamic tag which can contain many content elements is created. <\/p>\n

Each content element is bound to an expression, such as the field Gender=Man with another option of Gender=Woman. <\/p>\n

It creates a tag, let us call it %%yourcompany-gender%% and it can be inserted wherever you want it to be in a campaign, a web form or in automated campaigns. <\/p>\n

We have made it very easy to use tags in MarketingPlatform Builder, our drag-and-drop editor, where a block can be dragged in and automatically function as a placeholder for dynamic content. <\/p>\n

When sending the campaign, the system will match each point individually with the recipients. Men and women will receive their content targeted to their gender.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” prev_background_color=”#ffffff” module_class=”ressourcer-signup” _builder_version=”3.23.3″ background_color=”#dee7f1″ custom_padding=”7%||” custom_padding_tablet=”12%||” custom_padding_phone=”17%||” top_divider_style=”asymmetric2″ top_divider_height=”60px” global_module=”21281″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||10px” custom_padding=”||10px”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ text_orientation=”center”]<\/p>\n

Try MarketingPlatform for free for 14 days<\/h2>\n

The trial period is free and expires after 14 days if you do not wish to continue.
When you sign up, you also receive our educational flow on a series of emails – and our newsletter.<\/p>\n

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