{"id":35809,"date":"2019-06-05T13:15:52","date_gmt":"2019-06-05T11:15:52","guid":{"rendered":"https:\/\/marketingplatform.com\/segmenter-og-sammensatte-segmenter\/"},"modified":"2020-07-02T15:09:41","modified_gmt":"2020-07-02T13:09:41","slug":"segments-and-combined-segments","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/segments-and-combined-segments\/","title":{"rendered":"Segments and Combined Segments"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.4.0&#8243; transparent_background=&#8221;off&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<h1>Segments and Combined Segments<\/h1>\n<img decoding=\"async\" loading=\"lazy\" class=\"scale-with-grid alignright image-border\" title=\"\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/segments-1.png\" alt=\"segmenter-mailplatform-mailrating\" width=\"411\" height=\"147\" \/>A segment is a part of a contact list.\n\nIt is possible to segment based on behaviour, time and interests &#8211; as well as to combine the different options. In theory, it provides unlimited possibilities to create a segment that intelligently targets the communication. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.4.0&#8243; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width_tablet=&#8221;1024px&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;50px||50px||false|false&#8221; global_module=&#8221;54936&#8243;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.4.0&#8243;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/11\/verisure.png&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.4.0&#8243; max_width=&#8221;92%&#8221; max_width_tablet=&#8221;65%&#8221; max_width_phone=&#8221;50%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;6px||40px||false|false&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.4.0&#8243;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/03\/med24-logo.png&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.4.0&#8243; max_width=&#8221;72%&#8221; max_width_tablet=&#8221;65%&#8221; max_width_phone=&#8221;50%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;||40px||false|false&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.4.0&#8243;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2020\/03\/danishcrown.png&#8221; align=&#8221;center&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.4.0&#8243; max_width=&#8221;68%&#8221; max_width_tablet=&#8221;62%&#8221; max_width_phone=&#8221;46%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-7px||||false|false&#8221; custom_padding=&#8221;||40px||false|false&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.4.0&#8243;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/08\/cykelpartner.png&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.4.0&#8243; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;60%&#8221; max_width_phone=&#8221;45%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;15px||40px||false|false&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.4.0&#8243; custom_padding=&#8221;||||false|false&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/10\/olivers-dk.png&#8221; align=&#8221;center&#8221; align_tablet=&#8221;&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.4.0&#8243; width=&#8221;75%&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;65%&#8221; max_width_phone=&#8221;50%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;3px||40px||false|false&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"scale-with-grid alignleft image-border\" title=\"\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/segments-2.png\" alt=\"segmenter-mailplatform-combinedsegments\" width=\"367\" height=\"180\" \/>Combinable Segments is the option to combine multiple segments into a combined segment. The combined segments can for example be created from 2 segments, where the first segment is deducted from the second segment. Or it could be 4 segments that are added or subtracted to a combined segment.\n\nWe will first describe the possibilities with one segment on this page. Next, how Combinable Segments expands these possibilities.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<h4><img decoding=\"async\" loading=\"lazy\" class=\"scale-with-grid alignright image-border\" title=\"\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/segments-3.png\" alt=\"segmenter-mailplatform-vaelgkoen\" width=\"434\" height=\"216\" \/>The possibilities with a segment<\/h4>\nA segment is based on one or more contact lists. Understanding that, a segment can collect recipients from multiple contact lists into one segment.\n\nSegments can filter on all available Custom Fields, fields that you can create yourself, and for example look at the field \u201cGender\u201d and make it possible to see and send to women and men separately.\n\nIt is also possible to segment on a large number of standard fields in MarketingPlatform, including fields that refer to behaviour for each recipient. In addition, segments that look at MailRating can also be created and make it possible to send to, for example, all VIP recipients.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_style=&#8221;solid&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"scale-with-grid alignleft image-border\" title=\"\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/segments-4.png\" alt=\"segments-4\" width=\"570\" height=\"306\" \/>\n\nOther behaviours are, for example, whether the recipient has opened one, more or all of the sent campaigns within a specific time frame or indefinitely. The opposite is also possible, i.e. whether campaigns have not been opened. The same 2 types of segments are also possible on the click in one or more campaigns &#8211; down to unique links.\n\nMarketingPlatform automatically collects geographic information about your recipients. This knowledge can also be used for segments.\n\nAll of the things mentioned can be combined into one segment. It could be all recipients who have opened a campaign in the last 3 months, but only women living in the metropolitan area must receive this campaign. Only the imagination sets limits when segments are combined in Combinable Segments, which is a superstructure in the feature.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243;]<h4>Extra options with Combinable Segments (combined segments)<\/h4>\nWhere a segment can collect recipients from multiple contact lists, combined segments can make this even more sophisticated.\n\nOften, as a sender, one needs to be able to exclude recipients who have opened a recent campaign, clicked on something specific, have a special MailRating or a combination of this and much more. This is possible with Combinable Segments.\n\nPragmatically explained, the combined segments allow one or more segments to be grouped together, subtracting one or more segments &#8211; and combining plus and minus.\n\nWe have not been able to find a scenario or need to derive data in a segment that has not been covered by the 2 described features.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243;]<img decoding=\"async\" loading=\"lazy\" class=\"scale-with-grid alignright image-border\" title=\"\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/segments-5.png\" alt=\"segmenter-sammensatte-mailplatform\" width=\"533\" height=\"454\" \/>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; prev_background_color=&#8221;#ffffff&#8221; module_class=&#8221;ressourcer-signup&#8221; _builder_version=&#8221;4.0.2&#8243; background_color=&#8221;#dee7f1&#8243; custom_padding=&#8221;7%||&#8221; custom_padding_tablet=&#8221;12%||&#8221; custom_padding_phone=&#8221;17%||&#8221; top_divider_style=&#8221;asymmetric2&#8243; top_divider_height=&#8221;60px&#8221; global_module=&#8221;21281&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||10px&#8221; custom_padding=&#8221;||10px&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_orientation=&#8221;center&#8221;]<h2 style=\"font-style: normal;\">Try MarketingPlatform for free for 14 days<\/h2>\n<p style=\"font-style: normal;\">The trial period is free and expires after 14 days if you do not wish to continue.<br \/>When you sign up, you also receive our educational flow on a series of emails &#8211; 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width:18%;    margin-right: 1%;\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/08\/cykelpartner-logo.png\" width=\"180\" style=\"margin:29px 20px 20px 0px;\"><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><div style=\"float:left; width:20%; text-align:center;     margin-right: 1%;\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/04\/aldi-grey.png\" width=\"50\" style=\"margin:10px 0px 20px 0px;\"><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><div style=\"float:left; width:18%;      margin-right: 2%;  text-align: center;\"><!-- [et_pb_line_break_holder] --><img decoding=\"async\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/02\/verisure-logo.png\" width=\"120\" style=\"margin:18px 0px 20px 0px;\"><!-- [et_pb_line_break_holder] --><\/div><!-- [et_pb_line_break_holder] --><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Segments and Combined Segments A segment is a part of a contact list. It is possible to segment based on behaviour, time and interests &#8211; as well as to combine the different options. In theory, it provides unlimited possibilities to create a segment that intelligently targets the communication. Combinable Segments is the option to combine [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<img class=\"scale-with-grid alignright\" title=\"\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/segmenter-mailplatform-mailrating.png\" alt=\"segmenter-mailplatform-mailrating\" width=\"411\" height=\"147\" \/>Et segment er en delm\u00e6ngde af en kontaktliste.\r\n\r\nDet er muligt at segmentere p\u00e5 adf\u00e6rd, tid og interesser - samt at kombinere de forskellige muligheder. I teorien giver det ubegr\u00e6nsede muligheder for at opbygge et segment, der m\u00e5lretter kommunikationen p\u00e5 en intelligent m\u00e5de.\r\n\r\n<img class=\"full-width\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/mailplatform-referencer-small-1.png\" alt=\"mailplatform-referencer-small-1\" border=\"0\" \/>\r\n\r\n<img class=\"scale-with-grid alignleft\" title=\"\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/segmenter-mailplatform-combinedsegments.png\" alt=\"segmenter-mailplatform-combinedsegments\" width=\"367\" height=\"180\" \/>Combinable Segments er muligheden for at kombinere flere segmenter til et sammensat segment. Sammensatte segmenter kan f.eks. opbygges af 2 segmenter, hvor det f\u00f8rste segment fratr\u00e6kkes det andet segment. Eller det kunne v\u00e6re fire segmenter, der l\u00e6gges til eller fratr\u00e6kkes hinanden til et samlet segment.\r\n\r\nF\u00f8rst beskriver vi p\u00e5 denne side mulighederne med et segment. Dern\u00e6st hvordan Combinable Segments udvider disse muligheder.\r\n\r\n<img class=\"scale-with-grid alignright\" title=\"\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/segmenter-mailplatform-vaelgkoen.png\" alt=\"segmenter-mailplatform-vaelgkoen\" width=\"434\" height=\"216\" \/><strong>Mulighederne med et segment<\/strong>\r\nEt segment tager udgangspunkt i en eller flere kontaktlister. Forst\u00e5et p\u00e5 den m\u00e5de, at et segment kan samle modtagere fra flere kontaktlister i et segment.\r\n\r\nSegmenter kan filtrere p\u00e5 alle tilg\u00e6ngelige Custom Fields, felter du selv kan oprette, og f.eks. kigge p\u00e5 feltet \"K\u00f8n\" og g\u00f8re det muligt at se og sende til kvinder og m\u00e6nd hver for sig.\r\n\r\nDet er ogs\u00e5 muligt at segmentere p\u00e5 en lang r\u00e6kke standardfelter i MarketingPlatform. Herunder ogs\u00e5 felter der referer til adf\u00e6rd for hver enkelt modtager. Derudover kan der ogs\u00e5 opbygges segmenter som kigger p\u00e5 MailRating, og g\u00f8r det muligt at sende til f.eks. alle VIP modtagere.\r\n\r\n<img class=\"scale-with-grid alignleft\" title=\"\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/segmenter-mailplatform-openedcampaign.png\" alt=\"\" width=\"382\" height=\"205\" \/>\r\n\r\nAnden adf\u00e6rd er f.eks. om modtageren har \u00e5bnet en, flere eller alle tilsendte kampagner indenfor en bestemt tid eller tidsubegr\u00e6nset. Ogs\u00e5 det modsatte udtryk er muligt, alts\u00e5 om der ikke er \u00e5bnet kampagner. De samme 2 typer udtryk er ogs\u00e5 mulige p\u00e5 klikket i en eller flere kampagner - helt ned p\u00e5 unikke links.\r\n\r\nMarketingPlatform opsamler automatisk geografisk information om dine modtagere. Den viden kan ogs\u00e5 anvendes til segmenter.\r\n\r\n\u00a0\r\n\r\nAlle de n\u00e6vnte ting kan kombineres til et segment. Det kunne v\u00e6re alle modtagere, der har \u00e5bnet en kampagne de seneste 3 m\u00e5neder, men kun kvinder, der bor i Hovedstadsomr\u00e5det skal modtage denne kampagne. Kun fantasien s\u00e6tter gr\u00e6nser, n\u00e5r segmenter kombineres i Combinable Segments, der er en overbygning p\u00e5 funktionen.\r\n\r\n\u00a0\r\n\r\n<img class=\"scale-with-grid alignright\" title=\"\" src=\"https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/segmenter-sammensatte-mailplatform.png\" alt=\"segmenter-sammensatte-mailplatform\" width=\"533\" height=\"454\" \/><strong>Ekstra muligheder med Combinable Segments (sammensatte segmenter)<\/strong>\r\n\r\nHvor et segment kan samle modtagere fra flere kontaktlister, kan sammensatte segmenter g\u00f8re dette endnu mere sofistikeret.\r\n\r\nOfte har man som afsender behov for at kunne udelade modtagere, der har \u00e5bnet en nylig kampagne, klikket p\u00e5 noget bestemt, har en s\u00e6rlig MailRating eller en kombination af dette og meget mere. Det er muligt med Combinable Segments.\r\n\r\nPragmatisk forklaret giver de sammensatte segmenter mulighed for at l\u00e6gge et eller flere segmenter sammen, tr\u00e6kke et eller flere segmenter fra - og kombinere plus og minus.\r\n\r\nVi har ikke kunne finde p\u00e5 et scenarie eller et behov for at udlede data i et segment, der ikke er d\u00e6kket af de 2 beskrevne funktioner.","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"yst_prominent_words":[12345,12339,12348,879,1341,12344,12341,1803,8340,9821,5018,14581,12347,12343,16245,12349,12346,1781,12342,12340],"_links":{"self":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages\/35809"}],"collection":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/comments?post=35809"}],"version-history":[{"count":11,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages\/35809\/revisions"}],"predecessor-version":[{"id":59233,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages\/35809\/revisions\/59233"}],"wp:attachment":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/media?parent=35809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/categories?post=35809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/tags?post=35809"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/yst_prominent_words?post=35809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}