{"id":35751,"date":"2019-06-05T09:48:38","date_gmt":"2019-06-05T07:48:38","guid":{"rendered":"https:\/\/marketingplatform.com\/mailrating-af-emailplatform\/"},"modified":"2020-02-28T09:40:26","modified_gmt":"2020-02-28T08:40:26","slug":"mailrating-by-marketingplatform","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/mailrating-by-marketingplatform\/","title":{"rendered":"MailRating by MarketingPlatform"},"content":{"rendered":"\n\n[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22.3″ transparent_background=”off”][et_pb_row custom_padding=”0px|0px|27px|0px” admin_label=”row” _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.0.87″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

MailRating by MarketingPlatform<\/h1>\r[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_4″ _builder_version=”3.0.47″][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/mailrating-mailplatform.jpg” alt=”mailrating-emailplatform” align_tablet=”center” align_last_edited=”on|desktop” module_class=”image-border” _builder_version=”3.23″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”left” sticky=”off”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.23.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] MailRating is a unique feature which is only to be found in MarketingPlatform. The feature has an overall purpose, which is to ensure the most optimal delivery of your newsletters and campaigns.\n\nAt the same time, you can make segments that can send all kinds of campaigns (both email, SMS and automatic campaigns) to your VIP, Good, Average or Poor rated contacts.\n\nMailRating works in secrecy. Every time a recipient opens a campaign, clicks or makes other positive actions, we will increase the recipient\u2019s rating. On the contrary, we will take out points from the rating, if the recipients are no longer interested in the emails you send.\n\nIt may be seen as a staircase, where there are a number of steps above and below the surface.\n\nGood delivery is very much about engagement. With MailRating, we ensure the most optimal engagement possible in relation to delivery capacity.\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_testimonial _builder_version=”3.23.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] MailRating is a unique feature of MarketingPlatform. Besides ensuring optimal delivery of your campaigns, you can also target offers to customers based on their behavior.\n\nKim \u00d8stergaard,\u00a0founder of MarketingPlatform<\/span><\/cite>\n[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”2_3″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.23.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

VIP, Good, Average or Poor score in MailRating<\/h4>\nThere are 4 different categories in MailRating.\n\nWe named the segments VIP, Good, Average and Poor.\n\nVIP segment are your most active recipients. Those are the ones that normally always open, click and show another type of activity in your sent campaigns. They are most likely your best customers, if you are selling through the newsletters.\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/mailrating-screenshot-good.png” alt=”mailrating MarketingPlatform Edit Contact Details” align_tablet=”center” align_last_edited=”on|desktop” module_class=”image-border” _builder_version=”3.23″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”left” sticky=”off”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=”0px|0px|27px|0px” admin_label=”row” _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.23.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]Good segment are also good recipients. A Good recipient is reasonably active and usually has a potential to become more active. If the recipient has gone from VIP to Good, some listening action should be taken – it could, for example, be a questionnaire to capture challenges in the run. Good is also the start segment for confirmed recipients.\n\nAverage is the start segment for unconfirmed recipients. An average recipient has reasonable activity, but cannot be considered as an ambassador or very active recipient. The poor segment is the way to deactivate the recipient. It is important to make special initiatives for the people in this segment.\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.23.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

You can target your communication based on the recipient\u2019s engagement<\/h4>\nIt is easy to filter on the MailRating categories. Just create a segment that shows and can send to either VIP, Good, Average or Poor recipients. In this way, you can target campaigns for, for example, your best customers, or even encourage the recipients to be active in order to get special offers, benefits or discounts.\n\nMailRating assesses a score based on 16 different values.\n\nMailRating is part of all subscription packages at MarketingPlatform.\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2017\/04\/mailrating-segment-creation-1.png” alt=”mailrating segment creation” align_tablet=”center” align_last_edited=”on|desktop” module_class=”image-border” _builder_version=”3.23″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” use_border_color=”off” border_color=”#ffffff” border_style=”solid” animation=”left” sticky=”off”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22.3″ background_color=”#dee7f1″ global_module=”21281″][et_pb_row _builder_version=”3.22.3″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.16.1″ text_orientation=”center” custom_margin=”||15px|”]

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