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With Marketing Automation you can set up a number of automated processes with different messages and actions that will be executed at a specific time. Here are a number of examples of best practice in Marketing Automation that can help you get the best possible engagement from customers without having to spend time on it. Let intelligent automated flows do all the work for you with these Marketing Automation examples.<\/p>\n
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The first Marketing Automation<\/a> example we will look at is a welcome flow. When people have signed up for your newsletter, it is important to make them feel welcome from the start. In addition, a welcome flow is without discussion the most effective type of Marketing Automation<\/a> flows.<\/p>\n It is about building a good relationship from the first interaction, so that you do what you can in order to ensure that the subscriber stays on the list and gets the good impression from the start.<\/p>\n Studies have shown that emails from a welcome flow usually have an Open Rate that is normally 4 times higher<\/a> than a normal rate, and a Click Through Rate that is 5 times higher.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2018\/07\/inbox-mail.jpg” alt=”A girl works with email marketing automation on her computer.” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” module_class=”image-border” _builder_version=”4.9.7″ global_colors_info=”{}”] A few ideas for setting up a good welcome flow<\/a> are:<\/strong><\/p>\n <\/p>\n People love to feel special and valued. Invite the most committed customers to participate in a VIP loyalty program, where they get very special offers and opportunities.<\/p>\n When a VIP customer then performs an action such as buying something or writing a review<\/a>, you can via Marketing Automation automatically send them a follow-up such as, for example, a discount if they wrote a review.<\/p>\n <\/p>\n Create some very powerful emails<\/a> by making dynamic segments that, at the same time, save you a lot of work while generating a good income. The more targeted emails you can make, the greater the chance of more sales as well as your recipients opening and reading your emails.<\/p>\n Set up dynamic segments based on e.g. purchase behavior so that you can automatically send mails with<\/p>\n By this is meant people on your list who either do not respond at all, or who, for example, have not made a purchase within the last year. Try to make them active again.<\/p>\n There can be many reasons why customers suddenly do not respond more. Perhaps they have not found your emails interesting enough, or they have started shopping at your competitor, perhaps they think your prices are too high, or they have moved from the target group they were in before.<\/p>\n Whatever the reason may be, you always have a chance to win them back. With a Marketing Automation<\/a> you can set up a flow that targets these sleeping customers, and you can automatically try to win them back.<\/p>\n When you try to contact sleeping customers, it is important to keep an eye on their reaction. If they do not respond, it is best to remove them from the list so that you have a clean list, which gives less chance that your emails end up in the SPAM folder. You can and should set up an automated flow<\/a> for this part.<\/p>\n <\/p>\n At MarketingPlatform, we go an extra mile in the customer service, as we know that is the key to success. You should do the same.<\/p>\n Instead of only focusing on sales with Marketing Automation<\/a>, you should be more creative and also use Marketing Automation for engaging dialogue.<\/p>\n Examples for this are e.g. to<\/p>\n <\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_class=”ressourcer-signup” _builder_version=”4.9.7″ background_color=”#dee7f1″ background_enable_color=”off” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” custom_padding_tablet=”12%||||false|false” custom_padding_phone=”17%||||false|false” top_divider_style=”asymmetric2″ top_divider_color=”#ffffff” top_divider_height=”60px” global_module=”21281″ global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.9.3″ background_color=”#152872″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||10px” custom_padding=”100px||100px||false|false” custom_padding_tablet=”50px|20px|50px|20px|false|false” custom_padding_phone=”40px||||false|false” border_radii=”on|22px|22px|22px|22px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.11.2″ header_2_font=”|800|||||||” text_orientation=”center” global_colors_info=”{}”]<\/p>\n The trial period is free, completely non-binding and expires after 14 days if you do not wish to continue. [\/et_pb_text][et_pb_code _builder_version=”4.11.2″ max_width=”42%” max_width_tablet=”100%” max_width_phone=”95%” max_width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”]<\/p>\n
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2. Create a loyalty program<\/strong><\/h4>\n
3.Make dynamic segments<\/strong><\/h4>\n
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4.\u00a0Get in touch with sleeping customers <\/strong><\/h4>\n
5. Focus on the customer service experience <\/strong><\/h4>\n
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