{"id":303,"date":"2017-02-07T12:12:20","date_gmt":"2017-02-07T11:12:20","guid":{"rendered":"https:\/\/marketingplatform.com\/?page_id=303\/"},"modified":"2024-05-16T11:21:37","modified_gmt":"2024-05-16T09:21:37","slug":"flow-builder","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/marketing-automation\/flow-builder\/","title":{"rendered":"Flow Builder"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#f7f8fb&#8221; background_image=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2021\/02\/floating-squares.png&#8221; background_size=&#8221;contain&#8221; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;-200px&#8221; box_shadow_color=&#8221;#ffffff&#8221; box_shadow_vertical_tablet=&#8221;-130px&#8221; box_shadow_vertical_phone=&#8221;-130px&#8221; box_shadow_vertical_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; custom_padding_tablet=&#8221;50px||||false|false&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;20px&#8221; header_font=&#8221;|800|||||||&#8221; header_font_size=&#8221;38px&#8221; text_orientation=&#8221;center&#8221; text_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Marketing Automation<\/h1>\n<p>&#8211; Work creatively, productively and intuitively with your marketing automation[\/et_pb_text][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2021\/03\/flowbuilder-flow.png&#8221; alt=&#8221;A screenshot of MarketingPlatform&#8217;s flow builder depicts a chart of created email marketing automation flow.&#8221; title_text=&#8221;flowbuilder-flow&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;industries-tablet&#8221; _builder_version=&#8221;4.16&#8243; background_image=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2021\/02\/gradient-circle-right.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;center_right&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;second-on-mobile&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;80px||||false|false&#8221; custom_padding_tablet=&#8221;10px||||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; header_2_font=&#8221;|800|||||||&#8221; width=&#8221;100%&#8221; min_height=&#8221;348px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>FlowBuilder makes it easy<\/h2>\n<p>Building marketing automation flows with the myriad of available possibilities can seem like a daunting task. Large and complex flows can make you lose the overview and not reach the goal.<\/p>\n<p>However, with our FlowBuilder, it is easy, creative and productive to create and tailor your marketing automation flows so that your customers and prospects get the optimal experience across all channels.<\/p>\n<p>Take your Marketing Automation from strategic to tactical level using the FlowBuilder\u2019s drag and drop feature.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; module_id=&#8221;first-on-mobile&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2021\/02\/flowbuilder-graph.png&#8221; alt=&#8221;A graphical illustration of creating automated flow in MaketingPlatform&#8217;s Flow Builder.&#8221; title_text=&#8221;flowbuilder-graph&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;70%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;40px||&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#152872&#8243; custom_padding=&#8221;80px||80px&#8221; top_divider_style=&#8221;curve&#8221; top_divider_height=&#8221;60px&#8221; bottom_divider_height=&#8221;60px&#8221; bottom_divider_flip=&#8221;vertical|horizontal&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; header_2_font=&#8221;|800|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #ffffff;\">Drag and drop your flows<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">Build marketing automation flows with drag and drop feature in just a few minutes. For example, you can set up<br \/><\/span><\/p>\n<ul style=\"color: #ffffff!important; margin-top: 15px;\">\n<li>Birthday offer<\/li>\n<li>VIP offer<\/li>\n<li>Follow-up on sales<\/li>\n<li>Re-engagement<\/li>\n<li>Abandoned cart<\/li>\n<li>Re-purchase of bought items<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_code _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->  iframe{<!-- [et_pb_line_break_holder] -->    overflow:hidden!important;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.iframe-container {<!-- [et_pb_line_break_holder] -->  overflow: hidden;<!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  padding-top: 56.25%;<!-- [et_pb_line_break_holder] -->  position: relative;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] -->.iframe-container iframe {<!-- [et_pb_line_break_holder] -->   border: 0;<!-- [et_pb_line_break_holder] -->   height: 100%;<!-- [et_pb_line_break_holder] -->   left: 0;<!-- [et_pb_line_break_holder] -->   position: absolute;<!-- [et_pb_line_break_holder] -->   top: 0;<!-- [et_pb_line_break_holder] -->   width: 100%;overflow:hidden!important;<!-- [et_pb_line_break_holder] -->}<\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"iframe-container\"><!-- [et_pb_line_break_holder] -->  <iframe src=\"https:\/\/marketingplatform.com\/test\/flowbuilder\/2\/FlowBuilder.html\" scrolling=\"no\" frameborder=\"0\"><\/iframe><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;industries-tablet&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||&#8221; custom_padding=&#8221;||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/09\/flow-elements.png&#8221; alt=&#8221;A list of some of the features when setting the automation Flow Builder within MarketingPlatform.&#8221; title_text=&#8221;flow builder features&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;90%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;40px||&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;80px||||false|false&#8221; custom_padding_tablet=&#8221;10px||||false|false&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; header_2_font=&#8221;|800|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Features<\/h2>\n<p><span style=\"font-size: 16px;\">With our FlowBuilder you have a wide range of possibilities to build, shape and customize your flows as you wish.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">You can, among other things, set up flows where you respond to whether contacts have opened or not opened your email, whether a specific link has been clicked, whether a person has subscribed or unsubscribed, whether there have been some changes to an associated feed; you can change LeadScore, you can split segments, upload contacts to social media, send contacts to another marketing automation flow and much, much more. The sky is the limit.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; module_class=&#8221;custom_row&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; module_class=&#8221;second-on-mobile&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;25px|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; header_2_font=&#8221;|800|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>FlowBuilder and omnichannel<\/h2>\n<p><span>With our FlowBuilder, you are able to tailor your campaigns completely within your <a href=\"https:\/\/marketingplatform.com\/resources\/omnichannel-marketing\/\">omnichannel marketing<\/a> plan.\u00a0\u00a0<\/span><\/p>\n<p>Think about FlowBuilder in a wider omnichannel perspective involving multiple channels. For example,<\/p>\n<ul>\n<li>A customer has looked at the items online, but has not made a purchase -&gt; Send an email with the products, as well as address, opening hours and Google Maps location of the closest physical store -&gt;Push same product data to Facebook targeted customer email<\/li>\n<\/ul>\n<p>All of this is possible with MarketingPlatform\u2019s FlowBuilder if you have the required data available.<\/p>\n<p>FlowBuilder is available to all customers with <a href=\"https:\/\/marketingplatform.com\/email-pricing\/\">Business and Commerce<\/a> price plans.<\/p>\n<p>Would you like to try our FlowBuilder? <a href=\"https:\/\/marketingplatform.com\/book-demo\/\">Book a demo <\/a>with us at your convenience.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; module_id=&#8221;first-on-mobile&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/09\/omnichannel.png&#8221; alt=&#8221;A graphic illustration of a laptop that looks like a shop representing the omnichannel features when building an automated flow in MarketingPlatform.&#8221; title_text=&#8221;omnichannel features in flow builder&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;90%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;40px||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;ressourcer-signup&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#dee7f1&#8243; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_padding_tablet=&#8221;12%||||false|false&#8221; custom_padding_phone=&#8221;17%||||false|false&#8221; top_divider_style=&#8221;asymmetric2&#8243; top_divider_color=&#8221;#ffffff&#8221; top_divider_height=&#8221;60px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#152872&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||10px&#8221; custom_padding=&#8221;100px||100px||false|false&#8221; custom_padding_tablet=&#8221;50px|20px|50px|20px|false|false&#8221; custom_padding_phone=&#8221;40px||||false|false&#8221; border_radii=&#8221;on|22px|22px|22px|22px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; header_2_font=&#8221;|800|||||||&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"color: #fff;\">Try MarketingPlatform for free for 14 days<\/h2>\n<p style=\"color: #fff!important;\">The trial period is free, completely non-binding and expires after 14 days if you do not wish to continue.<br \/>When you sign up, you will also receive our educational flow via a series of emails along with our newsletter with regular updates.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.16&#8243; max_width=&#8221;42%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;95%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<a href=\"https:\/\/marketingplatform.com\/book-demo\/\"><\/p>\n<div class=\"bookdemobtn\">Book demo<\/div>\n<p><\/a><!-- [et_pb_line_break_holder] --><a href=\"https:\/\/marketingplatform.com\/free-trial\/\"><\/p>\n<div class=\"signupbtn\" id=\"tryusbox\">Request trial<\/div>\n<p><\/a><!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"clearfix\"><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Automation &#8211; Work creatively, productively and intuitively with your marketing automationFlowBuilder makes it easy Building marketing automation flows with the myriad of available possibilities can seem like a daunting task. Large and complex flows can make you lose the overview and not reach the goal. However, with our FlowBuilder, it is easy, creative and [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":88,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"yst_prominent_words":[6096,180,1249,4931,6098,5625,1425,5643],"_links":{"self":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages\/303"}],"collection":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/comments?post=303"}],"version-history":[{"count":7,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages\/303\/revisions"}],"predecessor-version":[{"id":237782,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages\/303\/revisions\/237782"}],"up":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages\/88"}],"wp:attachment":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/media?parent=303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/categories?post=303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/tags?post=303"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/yst_prominent_words?post=303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}