{"id":24258,"date":"2019-01-28T10:16:59","date_gmt":"2019-01-28T09:16:59","guid":{"rendered":"https:\/\/marketingplatform.com\/sms-markedsforing\/"},"modified":"2021-09-07T11:35:14","modified_gmt":"2021-09-07T09:35:14","slug":"marketingplatform-for-sms-marketing","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/marketingplatform-for-sms-marketing\/","title":{"rendered":"SMS marketing"},"content":{"rendered":"

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SMS Marketing<\/h1>\n

S<\/a>MS marketing\u00a0<\/a>is hugely effective, even though many believe that it is outdated. It is however true that the unintelligent form of SMS marketing, where messages are being aimlessly sent out, will be perceived as SPAM by the recipients. SMS is a kind of alert, it is loud and pops up on most people\u2019s devices, and should therefore be used with caution. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.0.2″][et_pb_text _builder_version=”4.0.2″]\"SMS[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_id=”sms-show-2″ _builder_version=”4.0.2″][et_pb_column type=”1_3″ _builder_version=”4.0.2″][et_pb_text _builder_version=”4.0.2″]\"SMS[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.0.2″][et_pb_text _builder_version=”4.0.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off”]<\/p>\n

SMS Marketing<\/h1>\n

\u00a0S<\/a>MS marketing\u00a0<\/a>is hugely effective, even though many believe that it is outdated. It is however true that the unintelligent form of SMS marketing, where messages are being aimlessly sent out, will be perceived as SPAM by the recipients. SMS is a kind of alert, it is loud and pops up on most people\u2019s devices, and should therefore be used with caution. <\/span><\/p>\n

See all prices for sending SMS messages.<\/span><\/a><\/p>\n

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SMS as a confirmation<\/h4>\n

\u201cThank you for signing up for our newsletter, click here to confirm your registration\u201d. This kind of message is also called a double-opt-in message, and works extremely efficiently on SMS. Several customers delay the SMS autoresponder – an automatic broadcast function in MarketingPlatform, an hour or two, and lets the first confirmation message be sent as email.<\/p>\n

Anyone who does not confirm their registration from the mail will X hours after receive an SMS with the same message. By sending out the message intelligently, delayed with a filter, your business avoids disturbing anyone who confirms the subscription immediately by email.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ module_class=”custom_row” _builder_version=”4.0.2″ custom_padding=”||50px||false|false”][et_pb_column type=”3_5″ _builder_version=”4.0.2″][et_pb_text _builder_version=”4.0.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||10px||false|false” use_border_color=”off” border_style=”solid”]<\/p>\n

SMS as a follow-up on email newsletters<\/h4>\n

SMS and email are connected seamlessly in MarketingPlatform.<\/p>\n

It is therefore possible to send SMS messages automatically based on actions or missing actions in email newsletters. An action can be to open the email or not to open the email. It can also be to click or not to click – or to click on a specific link or vice versa.<\/p>\n

That kind of intelligence gives a great opportunity for targeting, and therefore optimizing the investment by sending out SMS messages. <\/p>\n

Let us look at an example: A service-oriented company. which is nationwide. uses MarketingPlatform for sending calls. They intelligently filter in their data and have a flow of automated campaigns, that are send based on a specific date. When that date is very close, usually the day before and during the day, the flow changes to SMS messages which contain merged information to be used when the recipient shows up at the company. The SMS messages are sent as a trigger campaign, which is limited in time to only send between 07.30 and 20.30. This way they do not disturb their customers in the middle of the night.[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.0.2″][et_pb_text _builder_version=”4.0.2″ custom_padding=”10px||||false|false”]\"sms-markedsforing-mailplatform-triggeremailkampagne\"[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.0.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_style=”solid”]<\/p>\n

SMS autoresponders<\/h4>\n

Earlier in this article we mentioned SMS confirmation messages. Technically, they are sent out as an SMS autoresponder. But this functionality offers many more options.<\/p>\n

By making the autoresponder messages dependent on each other, either as a flow or by only sending the next message, if the first one is opened or not opened after X time, a very effective multi-channel marketing effect can be created.<\/p>\n

First autoresponder is an email. If it is not opened after 2 days, a follow-up SMS will be sent. If the person does not click on anything more than SMS message, a new email is sent as a follow-up within a few hours. This email is opened, so the next messages are also sent by email. This is how a combined flow looks like. It is therefore possible to \u2018\u2019learn\u2019\u2019 from the recipient\u2019s behaviour along the way and to adjust the chosen channel continuously.<\/br><\/p>\n

\"joined-autoresponders-mailplatform-1\"<\/p>\n

SMS triggers messages<\/h4>\n

A trigger message can respond on time, actions and behaviour. The messages can be send out both as email campaigns and SMS campaigns.<\/br><\/p>\n

The common way of using SMS in trigger campaigns is as thank you for buying messages and win-back messages if the customer has not purchased for a long time. How much time will depend a lot on your industry. In some industries one month is a long time – while in others, 6 months is more appropriate frequency.<\/p>\n

MarketingPlatform can send all kinds of trigger campaigns as SMS messages. It can be birthday greetings, follow-up on a particular behaviour or actions.<\/p>\n

A customer who runs a nationwide retail chain uses SMS triggers as a follow-up on email campaigns. For them, the physical presence is crucial for the choice of media. The customer usually sends a follow-up SMS campaign two days after their newsletter, which is usually sent on Wednesday. Therefore, the SMS hits the message recipients before the weekend, where most people visit their physical stores. But they filter the broadcast. All recipients who have opened the mail sent, receive a message. Everybody else receives a longer SMS that usually consists of two messages (2×160 characters).<\/p>\n

Within the catering industry, several of our customers have great success with SMS marketing as a follow-up on newsletters. Special offers, reminders as well as unused bonus points, have great effect. It\u2019s no coincidence that these messages always are sent out 30-45 minutes before normal eating time.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_class=”ressourcer-signup” _builder_version=”4.9.3″ background_color=”#dee7f1″ background_enable_color=”off” custom_padding=”||||false|false” custom_padding_tablet=”12%||||false|false” custom_padding_phone=”17%||||false|false” top_divider_style=”asymmetric2″ top_divider_color=”#ffffff” top_divider_height=”60px” global_module=”21281″][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.9.3″ background_color=”#152872″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||10px” custom_padding=”100px||100px||false|false” custom_padding_tablet=”50px|20px|50px|20px|false|false” custom_padding_phone=”40px||||false|false” border_radii=”on|22px|22px|22px|22px”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.9.7″ header_2_font=”|800|||||||” text_orientation=”center”]<\/p>\n

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\nWhen you sign up, you will also receive our educational flow via a series of emails along with our newsletter with regular updates.\n <\/p>\n

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[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

SMS Marketing SMS marketing\u00a0is hugely effective, even though many believe that it is outdated. It is however true that the unintelligent form of SMS marketing, where messages are being aimlessly sent out, will be perceived as SPAM by the recipients. SMS is a kind of alert, it is loud and pops up on most people\u2019s […]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\"sms-mailplatform-1\"SMS markedsf\u00f8ring er enormt effektivt, selvom mange har d\u00f8mt det ude og gammeldags. Det er korrekt at den uintelligente form for SMS markedsf\u00f8ring, der hvor beskederne pumpes hovedl\u00f8st ud, mere vil blive opfattet som SPAM hos modtagerne. SMS har karakter af en slags alert, den larmer og popper op hos de fleste, og b\u00f8r derfor anvendes med varsomhed.\r\n\r\nDet koster fra 13-35\u00a0\u00f8re at udsende en markedsf\u00f8rings SMS med MarketingPlatform til danske mobilnumre. Priserne til andre lande er vidt forskellige. Danmark er et af de billigste lande. Det er ikke unormalt at betale det dobbelte eller tredobbelte til flere andre europ\u00e6iske landes mobiltelefoner.\r\n\r\nSe alle priser p\u00e5 udsendelse af SMS beskeder<\/a>.\r\n\r\n\"\"\r\n\r\n\"sms-markedsforing-mailplatform-bekraeftmodtagere\"SMS som bekr\u00e6ftelse<\/strong>\r\n\r\nTak fordi du har tilmeldt dig vores elektroniske markedsf\u00f8ring, klik her for at bekr\u00e6fte din tilmelding. Denne form for besked kaldes ogs\u00e5 en double-opt-in meddelelse, og fungerer enormt effektivt p\u00e5 SMS. Flere kunder forsinker SMS autoresponderen, som den automatiske udsendelses funktion hedder i MarketingPlatform, en time eller to, og lader den f\u00f8rste bekr\u00e6ftelsesbesked blive udsendt som email.\r\n\r\nAlle der ikke bekr\u00e6fter deres tilmelding fra mailen, modtager X timer efter en SMS med samme budskab. Ved at udsende beskeden intelligent, forsinket med et filter, undg\u00e5r din virksomhed at forstyrre alle der bekr\u00e6fter tilmeldingen med det samme p\u00e5 mail.\r\n\r\n\u00a0\r\n\r\n\"sms-markedsforing-mailplatform-triggeremailkampagne\"SMS som opf\u00f8lgning p\u00e5 email nyhedsbreve<\/strong>\r\n\r\nSMS og email h\u00e6nger sammen som \u00e6rtehalm i MailPlatform.\r\n\r\nDet er derfor muligt automatisk at udsende SMS beskeder p\u00e5 baggrund af handlinger eller manglende handlinger i email nyhedsbreve. En handling kan v\u00e6re at \u00e5bne mailen eller ikke at \u00e5bne mailen. Det kan ogs\u00e5 v\u00e6re at klikke eller ikke klikke - eller at klikke p\u00e5 et bestemt link eller ikke g\u00f8re det.\r\n\r\nDen form for intelligens, giver en stor mulighed for m\u00e5lretning, og dermed optimering af investeringen ved udsendelse af SMS beskeder.\r\n\r\nLad os kigge p\u00e5 et eksempel. En servicevirksomhed der er landsd\u00e6kkende anvender MailPlatform til udsendelse af indkaldelser. De filtrerer intelligent i deres data, og har et flow af automatiske kampagner, der udsendes i forhold til en bestemt dato. N\u00e5r den p\u00e5g\u00e6ldende dato er meget t\u00e6t p\u00e5, typisk dagen f\u00f8r og p\u00e5 dagen, skiftes der til SMS beskeder, som indeholder flettede oplysninger der skal anvendes ved modtagerens fremm\u00f8de. SMS beskederne sendes som en trigger kampagne, der er begr\u00e6nset tidsm\u00e6ssigt til kun at sende mellem kl 07.30 og 20.30. P\u00e5 den m\u00e5de forstyrrer de ikke deres kunder midt om natten.","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"yst_prominent_words":[15054,899,15053,15046,15056,1450,15055,15048,15047,15042,15052,15044,15049,1438,1443,15051,15050,15043,15045,15041],"_links":{"self":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages\/24258"}],"collection":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/comments?post=24258"}],"version-history":[{"count":9,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages\/24258\/revisions"}],"predecessor-version":[{"id":70291,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/pages\/24258\/revisions\/70291"}],"wp:attachment":[{"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/media?parent=24258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/categories?post=24258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/tags?post=24258"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/marketingplatform.com\/wp-json\/wp\/v2\/yst_prominent_words?post=24258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}