[et_pb_section fb_built=”1″ _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” header_2_font=”|700|||||||” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n
There\u2019s nothing like the power of building long-lasting, meaningful relationships with your customers<\/a>. While obtaining new customers is important, deepening your relationships with your existing ones is crucial to long-term profitability.\u00a0In other words, increasing the lifetime value (LTV) of your customers is vital to your business’ success.<\/p>\n When you have a high LTV, it\u2019s a sign that your business shows up for its customers and shares tremendous value, consistently.<\/p>\n From providing exceptional customer service to delivering high product and service quality to offering the right price, you give customers every reason to stay loyal to your brand.<\/p>\n But what if you\u2019re struggling to maintain a high LTV? Or, what if you\u2019re happy with your LTV, but you\u2019d still love to see it improve?<\/p>\n In either case, we\u2019ve got you covered with six top tips that can help you increase your customer LTV.<\/p>\n Ready to learn more?<\/p>\n Let\u2019s begin.<\/p>\n <\/p>\n Widen the value you offer customers by creating customer-centric content<\/a> designed to help them answer their burning questions and solve their unique pain points.<\/p>\n Whether you\u2019re looking to nurture customers you\u2019ve had for a short time, or whether you\u2019re looking to nurture clients you\u2019ve had for years, creating personalized content<\/a> can carry them through every stage in the customer journey.<\/p>\n Here\u2019s what we mean:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2023\/05\/MOS.png” alt=”A screenshot of the MOS article named %22How to pay for college%22.” title_text=”LTV MOS” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n (Image Source<\/a>)<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2023\/05\/Nlute-s.png” alt=”A screenshot of the Nlyte Software’s article named %22What is a colocation data center%22.” title_text=”LTV Nlute s” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” header_2_font=”|700|||||||” min_height=”1376.6px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n (Image Source<\/a>)<\/p>\n Another pro tip here: When crafting your blog content, it\u2019s important to work on establishing authority by staying consistent across the board.<\/p>\n That means sticking with a posting schedule and topic themes, following a style guide, and keeping your aesthetics congruent with the help of a graphic designer<\/a> or an online photo editor.<\/p>\n <\/p>\n To encourage existing customers to invest more, set up marketing campaigns designed to help you reach your goals and fulfill your customers\u2019 needs.<\/p>\n For instance, if you sell skincare sets, and your goal is to get as many customers as you can to invest in one of your monthly subscription plans, you\u2019ll need to find out what they\u2019ll need from you to make the investment worth it.<\/p>\n Consider a few scenarios.<\/p>\n For example, what if some customers use small amounts of product and therefore only need to buy a new skincare set every two to three months?<\/p>\n Or, what if some customers go through your product so quickly, they need to purchase a set every two weeks? How can your subscription plans accommodate both customer segments?<\/p>\n Remember, every customer is a valuable opportunity, especially considering the average revenue per eCommerce customer in the United States is $1,952<\/a>. Therefore, prioritizing customer retention and maximizing their lifetime value is crucial.<\/p>\n It\u2019s also important to consider price-sensitive shoppers and customers with unique purchasing needs. How can you adapt your monthly subscription plans to meet their needs, too?<\/p>\n In any case, creating a product-led growth strategy can help automate the process and allow customers to test-drive your subscription plans before officially investing in one.<\/p>\n When leading with a product-led growth strategy, be sure to offer tiered packages that are crafted with your audience segments in mind.<\/p>\n <\/p>\n Encouraging customers to stick around and continuously invest in your brand is a lot simpler when you focus on offering products and services you know they\u2019ll love.<\/p>\n The same is true for when you buy something, too, isn\u2019t it?<\/p>\n Consider any time you\u2019ve visited a restaurant that knew you well.<\/p>\n When they offered you the tiramisu that you always order for dessert, did you say yes?<\/p>\n As a force of habit \u2014 and because you just love their oh so delectable cream filling \u2014 you probably agreed to purchase the tiramisu.<\/p>\n If they offered you an ice cold lemonade at the start of your meal, but you usually order a coke, did you say yes? Maybe. But since that\u2019s not your usual drink order, you likely declined the lemonade and asked for a coke.<\/p>\n The same is true for your customers, too.<\/p>\n Offering your customers chances to buy a product or service you know they\u2019ll love can help inspire them to continuously buy from you.<\/p>\n For instance, if you own an online gaming store, and your young adult customers love specific games, consider offering them deals on popular games, like Resident Evil games<\/a>.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2023\/05\/nlyte.png” alt=”A screenshot of the Resident Evil game offer.” title_text=”LTV resident evil” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” header_2_font=”|700|||||||” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n (Image Source<\/a>)<\/p>\n Or, if you\u2019re a career coach and your coaching clients eat up your career development e-books<\/a>, consider inviting them to join your book club so they always get an alert when you release a new e-book.<\/p>\n Whatever the case may be, always put the spotlight back on your customers.<\/p>\n <\/p>\n It\u2019s no secret that the rising costs of inflation<\/a> have led customers to become price-conscious and savings-hungry.<\/p>\n To keep customers from jumping to a more affordable competitor, it\u2019s crucial to offer them creative ways to save money, consistently.<\/p>\n For instance, creating an affiliate marketing program and encouraging your customers to join can not only help them earn commissions for selling your products, but it can also help them get access to exclusive discounts and free merch.<\/p>\n Offering a rewards program or VIP program is another effective solution as it can help customers track and see their savings stack up over time.<\/p>\n Other things like discounted shipping or express shipping are definite crowd-pleasers and are easy to arrange by partnering with a reliable courier service<\/a>.<\/p>\n You can also offer:<\/p>\n <\/p>\n Stay in constant communication, strengthen connections, and build trust with customers by keeping in touch via personalized email newsletters<\/a>.<\/p>\n Email marketing<\/a> should play an integral role in your customer nurturing plan as it\u2019s one of the only channels that allows you to get up close and personal with your customers.<\/p>\n By sharing meaningful customer experiences and stories, highlighting your brand\u2019s back story and behind-the-scenes gems, and sharing insights, value, and discounts, you can build a strong rapport with your customers over time.<\/p>\n Take this tip up a notch by automating your newsletters! You can do this by batching your newsletter content months in advance, and by triggering segmented drip campaigns to automatically send emails<\/a> to your audience at the right time, every time.<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/marketingplatform.com\/wp-content\/uploads\/2023\/05\/CLV-2-a-b-test.png” alt=”Split test performed in email marketing campaign graphically represented by two emails sends to two different people groups as part of the process of increasing customers’ lifetime value (LTV).” title_text=”LTV a b test” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” header_2_font=”|700|||||||” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n We wish we could say that you only have to win a customer over once in order to keep them for the long haul.<\/p>\n But due to countless competitors, price sensitivities, and everyday distractions, customers may start to forget about you or wonder if you\u2019re still worth investing in.<\/p>\n To help remind customers that you\u2019re more than worth it \u2014 and why they should choose you over a competitor \u2014 it\u2019s important to understand what their potential objections and pain points are so you can nurture them back toward investing.<\/p>\n Creating and publishing an Instagram Reel that breaks down the top five ways your business improves customers\u2019 lives<\/a> can help remind your customers why they chose you in the first place (and why they should keep choosing you).<\/p>\n <\/p>\n Building long-lasting, meaningful relationships with your customers has the power to transform your business.<\/p>\n While aiming to broaden your customer base is important, focusing on keeping your existing customers is key to creating a consistently profitable business.<\/p>\n That\u2019s why increasing the lifetime value (LTV) of your customers is crucial to your success as a small business.<\/p>\n If you\u2019ve been struggling to maintain a high LTV, or, if you\u2019re happy with your LTV, but you\u2019re still on a mission to see it improve, we hope today\u2019s article has inspired you to take action toward your goals.<\/p>\n For good measure, here\u2019s a quick recap of the six tips we shared today:<\/p>\n And that\u2019s it for now.<\/p>\n Here\u2019s to a high LTV and to your success!<\/p>\n This blog post has also appeared in a\u00a0<\/span>MarketingPlatform Newsletter.<\/a><\/em><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” module_class=”ressourcer-signup” _builder_version=”4.16″ background_color=”#dee7f1″ background_enable_color=”off” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” custom_padding_tablet=”12%||||false|false” custom_padding_phone=”17%||||false|false” top_divider_style=”asymmetric2″ top_divider_color=”#ffffff” top_divider_height=”60px” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ background_color=”#152872″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||10px” custom_padding=”100px||100px||false|false” custom_padding_tablet=”50px|20px|50px|20px|false|false” custom_padding_phone=”40px||||false|false” border_radii=”on|22px|22px|22px|22px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_2_font=”|800|||||||” text_orientation=”center” global_colors_info=”{}”]<\/p>\n The trial period is free, completely non-binding and expires after 14 days if you do not wish to continue. [\/et_pb_text][et_pb_code _builder_version=”4.16″ max_width=”42%” max_width_tablet=”100%” max_width_phone=”95%” max_width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”]<\/p>\n1. Add value to their lives with customer-centric content<\/h2>\n
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2. Create a marketing strategy in line with your goals and your customers\u2019 needs<\/h2>\n
3. Offer products and services you know they\u2019ll love<\/h2>\n
4. Offer creative ways to help them save money, consistently<\/h2>\n
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5. Stay in touch with a personalized email newsletter<\/h2>\n
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6. Continue to remind them why you\u2019re worth it (and why they should choose you over a competitor)<\/h2>\n
Wrap up<\/h2>\n
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Try MarketingPlatform for free for 14 days<\/h2>\n
When you sign up, you will also receive our educational flow via a series of emails along with our newsletter with regular updates.<\/p>\n