When email addresses are uploaded to Facebook, Facebook tries to pair the email addresses with active Facebook profiles. That is, you can only target your ads on Facebook to those contacts who have an active Facebook profile. Based on the newly created target group, it is also possible for you to create so-called lookalike audiences on Facebook, where Facebook tries to find profiles that resemble those that you have uploaded.

This article is about Facebook audiences, but we will continuously update with audiences to other systems.

How to use the Social Audiences feature

You can log in on your Facebook account via your contact list. In order to use this feature, you need to have a Facebook ad account under your own login.

In the menu on the right, go to Contact Lists – View Contact Lists. Next, choose to edit your list, and under the tab “Connect this contact with social audiences” select Facebook. You are then via a new window redirected to Facebook where you need to log in. After you have successfully logged in, select below which account you want to use for social audiences. After that, go to the top of the page and click “Save and close.”

Connect your Facebook account with MarketingPlatform.

Upload your list

You can upload your contact list to different places: Either via “View contact lists” or “View segments”. You simply need to click on the Facebook icon in the overview.

Next, select which contacts you want to upload; should it only be the active, or also the inactive as unsubscribed or unconfirmed contacts. The next time you log in to your Facebook ad account and go under the section “Audiences”, you will be able to see the uploaded list from MarketingPlatform, and you will be able to continue working on it from there.

Choose the contacts you want to upload. 

The post Social Audiences appeared first on MarketingPlatform - Dansk Email Marketing Software.

How to use LeadAds in MarketingPlatform

You can easily transfer the leads you’ve collected on your Facebook form(s) into MarketingPlatform in a step-by-step process explained below.

Step 1: Log into MarketingPlatform.
Step 2: Edit the list where you want your leads to be stored.
Step 3: Click the Connect with your Facebook account button.

Step 4: Log into your Facebook (business manager) account (from MarketingPlatform), enter your credentials, and click Continue. After successfully logging in, from the dropdown menu you can choose your FB Pages and Ad accounts you want to use in the future.
Step 5: Click LeadAdsform configuration in the same place where you connected the list to your Fb account.

A window will open where you can select the Facebook page you want to use and the desired LeadAds form.

Step 6: Choose your LeadAds form and map the fields – email is mandatory on all forms. You can add/remove data fields by clicking the Add/Remove Data Field button.

Step 7: Once you’ve set it all up, click Apply Changesfor X Page.

Step 8: Scroll back to the top of the page and click Save and Close or Save and Continue if you still want to edit.

Note: Always save the list changes after any edits you make including LeadAds form configuration.

Now the connection between MarketingPlatform and your Facebook account has been completed. The profiles from the LeadAds form will be stored in the Profile List(s) previously synced with your Facebook account.

When everything is connected properly, you can now segment on the profiles you get from LeadAds forms.

For this, you go to Segments > Create Segment and select the list you want to segment on. In the Filter Profiles box choose Profile Source > Is > Facebook and then choose the desired form.

You can always count the profiles by clicking the Count Contacts button in the bottom right corner before saving and closing the segment.

Tip 1: You can select automatic segment creation (along with automatic mapping and adding profiles to autoresponders) for all new forms in LeadAds form configuration. This, however, is optional.

Tip 2: If you want to check if the form you created is working properly, go to your Facebook account’s Publishing Tools > Forms Library > Preview the form you are testing.

A new pop up window will appear where you can enter the email address you want to test or add to the chosen list. After adding the contact, go to Lists > View Profiles, where you should find the contact you’ve added.

Tip 3: When testing with the LeadAds tool after adding 1 contact you will need to Delete Lead before adding/testing with a new contact (that is simply how the tool works).

If for whatever reason you are not getting any new leads on the connected list, please check the following:

1. That you’re logged into Facebook via MarketingPlatform.
2. That you’ve enabled all permissions on What is MarketingPlatform allowed to do when logging in via our application page.
3. That you’re connected to MarketingPlatform.

Useful links:

Connect Your CRM System to Facebook
User Permissions in Leads Access Manager

Other ways to use Facebook in MarketingPlatform

Except for lead generation, there are other ways you can use Facebook inside MarketingPlatform – Audiences and Posting.

Audiences

MarketingPlatform allows uploading lists or segments to Facebook as audiences. This can help you with better social targeting by using the same audience or creating lookalike audiences. Our wiki article on how to use Facebook Audiences will provide you with better insight into this feature.

Posting

MarketingPlatform also allows publishing newsletters as Facebook posts. This option is selected inside the campaign builder. This is our detailed guide on how to use the feature.

The post LeadsAds and MarketingPlatform appeared first on MarketingPlatform - Dansk Email Marketing Software.

Connect with Facebook

When you create a contact list or edit an existing one, you can connect your Facebook account with MarketingPlatform. Click on the Facebook button, allow the pop up, and log in to the media. Once you have confirmed the connection, select which page to post on.

Connect your Facebook with MarketingPlatform and directly publish your newsletter

Create your post

You can decide for yourself how your post should look like. By default, we use the first text and the first image in your campaign for your post. However, you can also design the post yourself under the social tab in the Builder. Here you can choose which image to use, as well as which text should be displayed when the campaign is published on your chosen media.

Decide which text and image to use in your post. 

Send and publish

You “post” your post on Facebook at the same time you send your campaign. In step 2 “Activites” you choose that the campaign should be posted on Facebook. (You will only see Facebook posts here as an option if your contact list is correctly connected to Facebook.) In step 3 “preview and send” you choose whether you want to both post and send the campaign or whether you only want to post it on Facebook.

The post Post Your Email Campaign on Facebook appeared first on MarketingPlatform - Dansk Email Marketing Software.