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Does email marketing still work?

reel them in with email makreting

Someone on Quora asked me recently if email marketing still works. The answer is yes. However email marketing has been refined since the days of email "blasts" -- and the people that follow the new email marketing rules can sell well using email because for most of the adult population its the

The anatomy of a great email

Anatomy of a great email

So what makes a great email? It's a question newcomers to email marketing ask all the time. And the answer is counter-intuitive.  We live in the era of post email blasts. No one can get away (for long) with sending out spammy self serving emails to any address they can get