One of the most common questions I get from companies and the people I consult with is something like:
"We have a subscriber list of XX thousands of people, but we can't figure out why we can't sell anything to them through email. I thought that email marketing was hot?"
Q: How do I succeed with cold email campaigns?
A: How about: Don't send cold emails. That is unless you want to be flagged as a spammer.
The best way to build the list is to offer something of value and have people opt into it especially motivated by a lead magnet
I got asked this on Quora recently:
Question: What are the ways to gather contacts for email marketing? Should I buy a list or grow the list organically? What are the risks in buying an email list? Are there any authentic sources for genuine contacts?
Answer: Buying a list would be disastrous for
The secret on the P.S. is to not over do it and work a little humor into it. A great P.S. is a good way to say – ok we got the business handled, now let me let you in on the inside. It should have high value content or contain “secrets”, it can tease, and it can be funny.
QUESTION: What is the trick to email marketing so that it does not annoy people or be dismissed immediately as spam, but rather be opened up, read, and actually turn into a lead or sale?
ANSWER: The secret to great email marketing is give more than you take. Give people a reason